Levi’s x Complex
Tricks Of The Tailor
In need of a Bay Area production partner for a tight turnaround production window, Complex hit us up to help produce a video of San Francisco Forty Niners’ linebacker Fred Warner bringing in a pair of old jeans to be repaired and renewed. Werehaus provided both the entire production crew as well as photographer and support. Complex deliverables included a 3 minute short form editorial video, 30 second cut down, and lookbook stills in collaboration with Levi’s®. All footage and photography was captured on location at the Levi’s® Tailor Shop.
As you can see by the state of his well-loved jeans, San Francisco linebacker Fred Warner plays hard on the field and off. But instead of just tossing his favorite jeans and contributing to the 13 million tons of annual textile waste, Warner takes a trip to the Levi’s® Tailor Shop. At the shop, master tailor Marco Ruiz greets Warner, ready to tackle the challenge of reviving the pro athlete’s denim in Levi’s® new Tricks of the Tailor video.