Not Yet Trending, a video-series promoting new and exciting travel destinations, soon became a cornerstone campaign for Airbnb.
Airbnb has seen a 240% YoY increase in searches and 206% YoY increase in with list inclusion for Puebla, Mexico since launching the “Not Yet Trending” video series in 2017, featuring Puebla as one of the first up-and-coming destination yet to be explored.
One of the most impressive ROIs reported was more first-time users coming back to the app compared to the previous year’s weekend—a testament to Werehaus’ ability to create original and impactful media that keeps its clients’ needs top of mind.
As Halloween approached, all three videos were launched by Uber Eats across social channels and the Werehaus-produced Halloween project has since become a textbook internal example for creatively communicating the Uber Eats brand.
What started as a request for a handful of videos blossomed into a sweeping 28-short video series.
Such was the originality and beauty that Werehaus brought to each film. Liquor.com’s How To Cocktail series won the James Beard award in the Online Video, Fixed Location and/or Instructional category.