INSIGHT

Lead Genius is a software company with the heart of a social enterprise. They use technology to empower unemployed and underemployed people worldwide working within their platform that finds high quality data to connect their clients with ideal customers.

They approached us with a need for a hero video to live on their website that would help introduce and define what Lead Genius is all about.

IDEA

Early on in the conversations with Lead Genius we decided the best approach would be to create an animated video.

As our meetings with the copywriting team at Lead Genius began to flush out more and more, one metaphor for describing the business kept on sticking, Lead Genius represented as a well oiled, refined, and inventive machine. Alongside this representation of how the company works, another aspect needed to be included as well – the people. With those two major focal points we ran with our own treatment of how best to make everything come together in a fun and interesting way.

WORKING ELEMENTS

Target: Both new prospects and existing clients
Channels: Website and Youtube
Deliverables: Hero Video
Timeline: 6 weeks
Services: Art Direction, Storyboards, Pre-Production, Production, Post Production, Sound Design, Illustration, Animation