INSIGHT

Liquor.com, the internet’s go-to guide for creating well crafted cocktails, asked us for help in creating and producing an educational video series for Herradura’s bartender program. The videos are continually utilized in the premium tequila brand’s ongoing bartender competitions.

IDEA

For this video, we looked to expand upon the approach in our well received Spirit in 60 series, refining the process with respectful reflection of the Herradura brand. Pulling from a wide basis of photography and video provided by Herradura, we crafted a multidimensional animation, paired with motion graphics and text represented both visually and via voice over. We boiled down the wealth of resources into key points that told Herradura’s story in a fashion true to the vibrancy and quality of the brand.

WORKING ELEMENTS

Cyclists/lifestlye/commuters Youtube, Vimeo, Instagram 4-6 weeks 1 Hero Video and 7 Social Edits Pre-Production, Directing, Post-Production, Aerial Cinematography Creative Director – Matt Sharkey and Art Direction by Chrome

Target: Bartenders, Tequila Enthusiasts
Channels: Youtube, Web
Timeline: 4 Weeks
Deliverables: 4 Videos
Services: Pre-Production, Motion Graphics, Music + Sound Design
External Credit: Scripts and production support provided by Danielle Simone at Liquor.com