This year’s Black Scale Video Lookbook video features model Hugo Lopez and was shot again in San Francisco, CA. The concept behind these videos are usually based on Black Scale’s revolving them of balance, and how each person interprets it. The unique part about these videos is that they are loosely scripted and involve a decent amount of improvisation. This gives you a lot of room to experiment with each location. They’re usually parts of San Francisco that are unique to the city’s history or visual landscape. When I look back on all the video’s we’ve worked on, you can see how different they end up being. This one is no different, but you can still see Black Scale’s aesthetic shine through.
Black Scale Spring/Summer 2014 Video LookBook from Black Scale on Vimeo.
Links to find out more: Black Scale Website Hugo on Instagram
