Uber Eats – Halloween

Uber Eats leans on Werehaus’ experience for interactive Halloween campaign.

In an industry packed with competition, Uber Eats knows every party weekend counts if they are to maintain pole position in the food delivery race.

Following a successful back-to-school campaign with Werehaus, Uber Eats was eager to build on the momentum with an original Halloween production that would be as authentic and original as the food they deliver.

Conscious that external expertise was needed for this particular project, they brought in Werehaus as an on-demand production team with the start-to-finish experience to make their spooky vision a reality.

Insight

How do you create an engaging mobile experience that is frighteningly authentic?

Our team’s first steps were to create storyboards for a visual framework and to tap external special effects experts to ensure an authentic atmosphere throughout.

Managing critical decisions and resources like these reflected the trust that Uber Eats has in Werehaus’ ability to manage every aspect of a project.

Idea

Make the audience the character.

As production progressed from storyboard and makeup to lights-camera-action, the audience’s experience took priority. Rather than having the audience be a 3rd-party viewer, Werehaus decided to make the audience the character, drawing them head first into the screen.

Old-school stop-motion animation melded with 80’s era synth music to form the backbone of the media, maximizing each piece’s ghoulish originality.

With this level of detail, the audience not only turned into a hungry werewolf, witch, and mummy, but also saw specialized menus on their Uber Eats apps.

“ I was impressed with the team’s ability to streamline the production process. I’m very happy with the results and plan on using our Halloween Campaign as a keystone example of our brand.”

– UberEats Creative Director

Impact

One of the most impressive ROIs reported was more first-time users coming back to the app compared to the previous year’s weekend—a testament to Werehaus’ ability to create original and impactful media that keeps its clients’ needs top of mind.

As Halloween approached, all three videos were launched by Uber Eats across social channels and the Werehaus-produced Halloween project has since become a textbook internal example for creatively communicating the Uber Eats brand.

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Where we're at.

Doing our best to weather the storm, although unprecedented in scale and impact, we're still here and still working. We feel genuinely privileged to be operating a business still able to keep its workforce employed and set up to adapt our offerings to a necessary virtual and socially distanced working environment. Here's a breakdown of the services we are currently able to provide;

Pre-Production

We understand the economic challenges and uncertainties are placing many businesses large and small in a place where media strategies or future content creation is uncertain. However, if you have a need that you still want to discuss with us we are fully capable to discuss any future projects to help with cost assessment, strategy, and production planning.

Beyond that we are fully operational to provide any project related services in the following areas; overall creative direction, copywriting/scriptwriting, storyboarding for non live-action productions, voice over talent scouting/hiring, tele-recorded interview scheduling/recording, strategies for implementation of user generated content/footage, and sourcing of stock/found/archival footage.

Production

For the time being all productions would need to shift to be focused on the following; illustration/vector asset creation for full 2d animation projects, usage of existing/stock/found/archival/user generated footage, or motion graphic elements alongside video footage.

Post Production

We are capable of handling all our normal post production offerings which include the following; editing, 2d animation, motion graphics, VFX, color grading, audio mixing, custom sound design/scoring, and music track sourcing/licensing.

Thank you. Please take care of yourself and your community.

Here is a reel of our latest motion graphics and animation work.

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