UBER: #UberIceCream is Back

Ice cream on demand

INSIGHT

As a part of their offshoot campaigns delivering products to consumers, Uber, the ever-popular driver service, ran a campaign called “Ice Cream Day” where they delivered the frozen treat to riders around the world.

Uber1

IDEA

Instead of their frequently used email format, Uber wanted to change things up and create a video to promote the event.

With a successful release and response, the video was repurposed for multiple international markets by using a “ticker” effect on the date and cycling different languages.

WORKING ELEMENTS

Target:
Channels: Youtube

Timeline: 2 weeks

Services: Creative, Storyboards, Pre Production, Production, Post Production, Sound Design, Graphics, Animation