Liquor.com – How To Cocktail

Werehaus-produced video series wins James Beard Award.

As the craft drinks industry exploded in the early 2010s, Liquor.com, the leader in digital content for all things spirits-related, was keen to stay at the forefront of the media landscape.

They approached Werehaus to assist with the development and production of a video series focusing on the art of the cocktail.

Being the go-to resource for bartenders the world over and with over 5 million monthly content consumers, something as fresh and original as an Old Fashioned was needed.

Insight

A combination of dynamic short film style videos and intimate framing and photography make for memorable, impactful viewing.

Liquor.com’s team knew that embracing a multi-platform approach was essential to remaining relevant.

Idea

The doors are shut, the customers have gone home, and the chairs are up on the table. This is about bartenders opening up to bartenders and talking about the finer points of liquor and cocktail making.

Each cocktail’s history and story is intertwined with a bartender’s histories and stories.

The drinks, accents and bars swing from east to west: The Big Apple, The City of the Big Shoulders, The City by the Bay.

“Werehaus exceeded expectations and played a critical role in Liquor.com’s goal of setting a new standard for compelling short videos in our industry. The videos are timeless and shot in beautiful cinematic style.”

Danielle Simone – Head of Video Programming & Development, Liquor.com

Impact

What started as a request for a handful of videos blossomed into a sweeping 28-short video series.

Such was the originality and beauty that Werehaus brought to each film. Liquor.com’s How To Cocktail series won the James Beard award in the Online Video, Fixed Location and/or Instructional category.

Interested in working with us? Let’s chat ►

The One And Only Fernet

Werehaus partners with Liquor.com to direct, shoot, and edit a short film profiling the rise of Fernet.
– Services Provided

Creative

Directing

Cinematography

Production Crew

Post-Production

Color

Sound Design + Mix

Where we're at.

Doing our best to weather the storm, although unprecedented in scale and impact, we're still here and still working. We feel genuinely privileged to be operating a business still able to keep its workforce employed and set up to adapt our offerings to a necessary virtual and socially distanced working environment. Here's a breakdown of the services we are currently able to provide;

Pre-Production

We understand the economic challenges and uncertainties are placing many businesses large and small in a place where media strategies or future content creation is uncertain. However, if you have a need that you still want to discuss with us we are fully capable to discuss any future projects to help with cost assessment, strategy, and production planning.

Beyond that we are fully operational to provide any project related services in the following areas; overall creative direction, copywriting/scriptwriting, storyboarding for non live-action productions, voice over talent scouting/hiring, tele-recorded interview scheduling/recording, strategies for implementation of user generated content/footage, and sourcing of stock/found/archival footage.

Production

For the time being all productions would need to shift to be focused on the following; illustration/vector asset creation for full 2d animation projects, usage of existing/stock/found/archival/user generated footage, or motion graphic elements alongside video footage.

Post Production

We are capable of handling all our normal post production offerings which include the following; editing, 2d animation, motion graphics, VFX, color grading, audio mixing, custom sound design/scoring, and music track sourcing/licensing.

Thank you. Please take care of yourself and your community.

Here is a reel of our latest motion graphics and animation work.

WEREHAUS