Liquor.com

Werehaus-produced video series wins James Beard Award

As the craft drinks industry exploded in the early 2010s, Liquor.com, the leader in digital content for all things spirits-related, was keen to stay at the forefront of the media landscape.

They approached Werehaus to assist with the development and production of a video series focusing on the art of the cocktail.

Being the go-to resource for bartenders the world over and with over 5 million monthly content consumers, something as fresh and original as an Old Fashioned was needed.

Insight

A combination of dynamic short film style videos and intimate framing and photography make for memorable, impactful viewing.

Liquor.com’s team knew that embracing a multi-platform approach was essential to remaining relevant.

“Werehaus exceeded expectations and played a critical role in Liquor.com’s goal of setting a new standard for compelling short videos in our industry. The videos are timeless and shot in beautiful cinematic style.”

Danielle Simone – Head of Video Programming & Development, Liquor.com

Idea

The doors are shut, the customers have gone home, and the chairs are up on the table. This is about bartenders opening up to bartenders and talking about the finer points of liquor and cocktail making.

Each cocktail’s history and story is intertwined with a bartender’s histories and stories.

The drinks, accents and bars swing from east to west: The Big Apple, The City of the Big Shoulders, The City by the Bay.

LIQUOR.COM: Dewar’s Taste Test
Impact

What started as a request for a handful of videos blossomed into a sweeping 28-short video series.

Such was the originality and beauty that Werehaus brought to each film. Liquor.com’s How To Cocktail series won the James Beard award in the Online Video, Fixed Location and/or Instructional category.