CAMPAIGN MONITOR: Sips & Tips

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INSIGHT

Campaign Monitor contacted us to produce a series of quirky quick tip videos that would be both fun, playing on Corinne’s love of wine, and informative for prospective marketers. The goal was to create a shareable video campaign that would provide marketing tips in a manner that was fresh and amusing.

IDEA

In this series we combined familiar aesthetics seen in SNL Weekend Update, Buzzfeed and YouTube personality videos with an initial joke-heavy script provided by Campaign Monitor. We created a final product that was a twist on the typical tip video approach, adding an element of gossipy third person embarrassment for added playful parody.

WORKING ELEMENTS

Target: Marketers
Channels: Youtube, Vimeo, Instagram, Facebook
Timeline: 2 Months
Deliverables: 3 Videos
Services: Creative, Copywriting, Pre Production, Props and Stying,Direction,Production, Post Production, Sound Design, Motion Graphics and Photography
External Credit: Creative Director – Jimmy Cabral, Marketer – Corinne Roberts, Designer – Mike Twigg