BLUE BOTTLE: Perfectly Ground

First And Only Of Its Kind

INSIGHT

Acclaimed for it’s meticulous preparation methods and single source coffee, Blue Bottle Coffee is considered one of the major players in third wave coffee. We were approached by Blue Bottle to produce video content that would couple the launch of their new pre-ground product, Perfectly Ground.

IDEA

Pulling from initial creative provided by Blue Bottle, we directed and produced two videos supporting the launch of Perfectly Ground. The first was an explainer video featuring the company’s founder, James Freeman, and the process of bringing Perfectly Ground to market. The goal of setting this video apart from your typical interview driven profile pieces was to highlight James’ personality and passion via a unique and quirky treatment to both the visuals and edit. The second, a shorter conceptual piece, was simply a way to introduce Perfectly Ground to viewers in a compelling manner via different social media platforms.

WORKING ELEMENTS

Target: Fans of Blue Bottle Coffee looking for a mobile and convenient solution
Channels: Website and Social Media
Timeline: 10 Weeks
Deliverables: 2 Videos
Services: Pre-Production, Directing, Production, Editing, Graphic Design, Custom Music, and Motion Graphics