Autodesk – Tinkercad

Werehaus produced animated, interactive visual experience wins a Telly Award.

Autodesk’s Tinkercad is a free, easy-to-use app for 3D design, electronics, and coding. Autodesk wanted a video that could serve as a compelling overview for parents whilst capturing the minds of highly imaginative children — a video that would also serve as the welcome video and first touch-point for the brand long term.

Insight

We worked alongside Autodesk to create a stop-motion/animation hybrid video to promote their Tinkercad software product. We provided creative consulting and technical expertise for the stop-motion approach.

Idea

To introduce Tinkercad, we crafted a story around a desktop computer speaking to the highly imaginative “do’er” that loves to make just about anything but now, Tinkercad, allows the imagination to run free and manifest into layers of digital creativity. Balancing the story with UI demonstrations allowed us to showcase Tinkercad’s product while aligning the perspective of the video with Tinkercad’s target demographic.

Impact

An award-winning , animated product overview with 39K+ views and counting.

Source: 2019 Telly Award – Fully Animated Piece, “Welcome to Tinkercad” . Autodesk Education + The Werehaus   / AutoDesk Youtube.

“I was over the moon with how seamlessly the piece turned out. The team’s ability to drive quality production externally without causing internal inefficiencies is an unbeatable asset and speaks to their years of experience.”

Paige Russel – Creative Director and Producer, Autodesk

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Where we're at.

In these uncertain and strange times, whatever brought you here, we just wanted to let you know that we are OK. No need to sugarcoat the realities of the situation, but at the very least there's some solace in the fact that we are all facing them together. Transforming a small business bootstrapped a little over 10 years ago with very little personal capital and zero outside investment to being the employer of 7 full-time employees and providing significant income to a large group of independent contractors in the Bay Area and beyond, here we are.

Doing our best to weather the storm, although unprecedented in scale and impact, we remain optimistic about our ability to make it through. We feel genuinely privileged to be operating a business still able to keep its workforce employed and set up to adapt our offerings to a necessary virtual and socially distanced working environment. Here's a breakdown of the services we are currently able to provide;

Pre-Production

We understand the economic challenges and uncertainties are placing many businesses large and small in a place where media strategies or future content creation is uncertain. However, if you have a need that you still want to discuss with us we are fully capable to discuss any future projects to help with cost assessment, strategy, and production planning.

Beyond that we are fully operational to provide any project related services in the following areas; overall creative direction, copywriting/scriptwriting, storyboarding for non live-action productions, voice over talent scouting/hiring, tele-recorded interview scheduling/recording, strategies for implementation of user generated content/footage, and sourcing of stock/found/archival footage.

Production

For the time being all productions would need to shift to be focused on the following; illustration/vector asset creation for full 2d animation projects, usage of existing/stock/found/archival/user generated footage, or motion graphic elements alongside video footage.

Post Production

We are capable of handling all our normal post production offerings which include the following; editing, 2d animation, motion graphics, VFX, color grading, audio mixing, custom sound design/scoring, and music track sourcing/licensing.

Thank you. Please take care of yourself and your community.

WEREHAUS